IDN AGENCY NAME: vandenbusken

COUNTRY: The Netherlands


vandenbusken was founded in 1961 by Pieter van den Busken. With his great and unique vision Pieter changed the way we look at direct marketing. In 2002 the brothers Arnout and Caspar van den Busken took over the company and carried on Pieters vision. For over 50 years vandenbusken is a pioneer when it comes to communication and dialogue marketing. The company grew to an established branding and dialogue marketing agency. Only through working with passion, passing on knowledge and working with enthusiasm for national and international brands, vandenbusken is able to maintain this position. The successes of vandenbusken did not go unnoticed. Vandenbusken was pronounced bureau of the year by ReclameWeek in 2011 and reached the Management Team top-100 in the Netherlands in 2013-2014.


vandenbusken is here to help brands communicate throughout their hearts.  Creating campaigns that reach the target group, with the right combination of brand identity and activation. Understanding you and your dreams to make knockout ideas. By asking the right questions and listening carefully vandenbusken is able to understand you and your dreams and thus able to make knockout ideas. Vandenbusken is a full-service agency and is skilled in: Design, production, animation, conceptualization, strategy and many more.



Some key projects and clients that we are very proud of are:

Weber. For the big barbecue brand vandenbusken developed the Weber consumers catalogue. From design to production, vandenbusken took care of it all. This is on an EMEA level.

Allianz. For the biggest insurance company in Europe vandenbusken developed a campaign to shine some light on their proposition, Allianz retirement. The campaign consisted of two direct mails and a landing page. The campaign was sent to the target group of the new proposition of Allianz. It consisted of seven different taste of coffee increasing in strength and symbolizing the different ways of investing possibilities.

Stanley. For the big tool manufacturer vandenbusken created a campaign to get the target group acquainted with their saw assortment. An online quiz was promoted online, on national radio and on social media. The best 5 participants had to compete each other to show who could handle the saws of Stanley the best. The winner earned a trip to Barcelona.

Black+Decker. Vandenbusken created a new positioning campaign for the BeNeLux.


There are twenty people working at vandebusken, who are all working together at the vandenbusken office located at Ouderkerk aan de Amstel. From webdesigners to project managers and from account directors to graphical designers, there is a close collaboration between all the employees.


The two leaders of the company are Arnout and Caspar. Since they took over the company they have both grown in their skills and services. With Caspar taking care of the creative processes within the company and Arnout taking care of the strategic processes the brothers have found the perfect balance in leadership. With their innovative mindset, they are adapting to the always changing marketing environment.


Leonie Luiijendijk, a famous face at IDN, is the Account Director of a selection of the biggest clients. Jelle Schenk, Project leader for Weber. Remon Spaargaarden, Studio Leader.