- All
- 1.1 Integrated multichannel campaigns
- 1.2 Loyalty program
- 1.3 (Traditional mailings)
- 1.4/Digital campaigns
- 1.6 (Event)
- Asian cluster area
- B-to-B
- B-to-C
- B&F Brueggemann&Freunde
- Best Digital Campaign
- Best Impressive Results on a Budget
- Best Use of Automation
- Best use of content
- Best use of data
- Brand package/identity solutions
- Branding
- Brochure
- Call-center
- Case-study
- Catalog
- Central & Eastern Europe cluster area
- Continuity scheme / Loyalty program
- Customer strategy
- CX/Service design
- Digital
- Direct mail
- Direct response
- Email Automation
- Field marketing
- IDN Austria
- IDN Awards 2017
- IDN Awards 2018
- IDN Awards 2019
- IDN Awards 2020
- IDN Awards 2021
- IDN Awards 2022
- IDN Bahrain
- IDN Finland
- IDN France
- IDN Germany
- IDN India
- IDN Italy
- IDN Myanmar
- IDN Netherlands
- IDN Norway
- IDN Portugal
- IDN Romania
- IDN Singapore
- IDN South Africa
- IDN Sweden
- IDN Switzerland
- IDN UK
- Innovations
- Integrated campaign
- Loyalty
- Marketing automation
- Members
- Mobile
- Multichannel campaigns
- Northern Europe cluster area
- Online strategy
- Other / Alternative media
- Outdoor
- Pandora
- Press advertising/Print ads
- Public
- Radio
- Rebranding
- ROW (Rest of World) cluster
- Social Media
- TV Commercial
- Video
- Western Europe cluster area
Scuderia Growth Strategy
Best Digital Campaign, Best Use of Automation, Best use of data, Case-study, Digital, IDN Awards 2022, IDN UK, Integrated campaign, Mobile, Multichannel campaigns, Public
AGENCY: Harvest Digital CLIENT NAME: Scuderia Campaign started: 09/01/2021 Campaign ended: 09/11/2022 Created at: September 12, 2022 BRIEF Scuderia sells spare parts and tuning services for very high-end luxury car marques including Ferrari, Maserati and Porsche. This year we have added Land Rover to the mix – so we have had to build traffic from a standing start [...]
Velo Customer Acquisition Campaign
Best Digital Campaign, Branding, Case-study, Customer strategy, Digital, IDN Awards 2022, IDN UK, Integrated campaign, Marketing automation, Mobile, Multichannel campaigns, Pandora, Social Media
AGENCY: Harvest Digital CLIENT NAME: Velo Campaign started: 01/01/2021 Campaign ended: 09/06/2022 Created at: September 6, 2022 BRIEF Velo is a tobacco-free Nicotine Pouch, launched into the UK in late 2020. 99% less toxicant than cigarettes and smokeless, it is a discreet alternative to tobacco. Our challenge was to create cut-through in a market heavily congested with nicotine [...]
Sziget Festival
Best Digital Campaign, Best Impressive Results on a Budget, Best use of content, Case-study, Customer strategy, Direct response, IDN Awards 2022, IDN UK, Integrated campaign, Mobile, Public, Social Media
AGENCY: Harvest DigitalCLIENT NAME: SzigetCampaign started: 11/01/2021Campaign ended: 08/31/2022Created at: September 5, 2022BRIEFSziget is Hungary's biggest music festival and one of the ten largest music festivals in the world. This would have been the fifth time we have promoted the festival, but of course the pandemic caused cancellations in 2020 and 2021. As before, our brief was to [...]
Rightly customer acquisition campaign
Best Digital Campaign, Case-study, Customer strategy, Digital, Direct response, IDN Awards 2022, IDN UK, Public, Social Media
AGENCY: Harvest DigitalCLIENT NAME: RightlyCampaign started: 11/01/2021Campaign ended: 09/30/2022Created at: September 5, 2022BRIEFRightly is a Data Champion. They lead the way in helping to protect people against their data being misused by brands. Our brief was to acquire more customers and at the same time to aggressively reduce the cost of customer acquisition through digital channels. STRATEGY: Rightly’s [...]
Club REHAU Expert
Best Use of Automation, Best use of data, Case-study, Customer strategy, IDN Awards 2022, Loyalty, Pandora
AGENCY: Create Direct CLIENT NAME: REHAU Campaign started: 07/15/2021 Campaign ended: 07/15/2024 Created at: August 31, 2022 BRIEF A program that aims to increase franchised dealers and showrooms' loyalty, increase sales, reward fidelity. - A multi-layered platform that incorporates all tools necessary for REHAU dealers’ success. - Offering rewards and benefits that motivate dealers for continuous collaboration - [...]
Meseriada
Best Use of Automation, Best use of data, Case-study, Customer strategy, IDN Awards 2022, Loyalty, Pandora
AGENCY: Create Direct CLIENT NAME: Cesal Campaign started: 04/08/2020 Campaign ended: 04/08/2024 Created at: August 30, 2022 BRIEF Campaign objectives: Loyalty of construction workers Rewarding construction workers Increasing exposure among construction workers Sales increase STRATEGY: Create Direct has developed a reward and loyalty platform for Cesal, in November 2020. Meseriada https://meseriada.rewardiful.com/ The Meseriada platform uses Rewardiful, the efficient [...]
Wholesale CLUB PRO by Michelin
Best Use of Automation, Best use of data, Case-study, Customer strategy, IDN Awards 2022, Innovations, Loyalty, Pandora
AGENCY: Create Direct CLIENT NAME: Michelin Campaign started: 03/15/2021 Campaign ended: 12/31/2024 Created at: August 30, 2022 BRIEF Based on CLUB PRO by Michelin- a cashback platform dedicated to professional end-users for truck and light-truck tyres, create a program to reward and incentivize Michelin dealers. The campaign objectives: -Increase sales by rewarding dealers with cashback for their Michelin [...]
Micromarketing-campaign for glass fibre
B&F Brueggemann&Freunde, Best Impressive Results on a Budget, Best use of content, Case-study, Customer strategy, IDN Awards 2022, IDN Germany, Multichannel campaigns, Pandora
AGENCY: B&F Brueggemann & Freunde CLIENT NAME: SWB Campaign started: 05/31/2022 Campaign ended: 07/16/2022 Created at: August 17, 2022 BRIEF swb is a subcompany of EWE – one of the biggest suppliers of energy and telecommunication for Northern Germany. We are often tasked with marketing campaigns for their glass fibre expansion (modern technology for a highspeed-internet-connection). The micromarketing [...]
Campaign for a greener world
B&F Brueggemann&Freunde, Case-study, Customer strategy, IDN Awards 2022, IDN Germany, Pandora
AGENCY: B&F Brueggemann & Freunde CLIENT NAME: EWE Campaign started: 06/30/2022 Campaign ended: 07/31/2022 Created at: August 12, 2022 BRIEF EWE – one of the biggest energy suppliers of Northern Germany – noticed that the customer satisfaction dropped significantly in 2021. To gain favor and strengthen the customer loyalty, EWE wanted to create a high-value givewaway mailing. The [...]
Are you ready for BEEF MODE!?
1.1 Integrated multichannel campaigns, 1.4/Digital campaigns, Best Digital Campaign, Best use of content, Customer strategy, IDN Awards 2022, IDN Netherlands, Multichannel campaigns, Pandora
AGENCY: vandenbusken CLIENT NAME: JACK LINK’s Campaign started: 01/08/2022 Campaign ended: 02/28/2022 Created at: August 11, 2022 BRIEF Are you already in BEEF MODE!? Sounds like Beast Mode huh? You’re right. BEEF MODE is the state of mind where everything is possible! And the ticket to BEEF MODE is the dried beef snack of our client Jack Link’s. [...]
