In a previous newsletter, Create Direct announced two new projects: Lesaffre, yeast and baking solutions, and Husqvarna, the company that has brought chainsaws to a whole new level. The projects were focused on creating loyalty and rewards campaigns and programs.

That was exactly a year ago, in 2020. Now, Lesaffre has decided to go all in, and has chosen Create Direct to handle their entire digital marketing budget. From communication on all social media platforms and paid ads, to newsletters, blog articles and promotions.

Husqvarna’s project has also had a successful loyalty program throughout 2020 and now is interested in expanding the campaign on Rewardiful to target the end consumer also.

Furthermore, Create Direct has recently added one more brand to their portfolio of clients: Cesal, a building materials company and partner of the Polish market leader Atlas Group.