Ascensia Diabetes Care has picked WE! Interactive for its digital marketing efforts in Malaysia, primarily in social media. The appointment is for six months with the option for a one year-retainer.

Ascensia was established in 2016 through the acquisition of Bayer Diabetes Care by PHC Holdings, formerly known as Panasonic Healthcare Holdings. It aims to improve the health and lives of people with diabetes.

It is the first time Ascensia is engaging an agency on a retainer basis for Asia Pacific.

WE! was chosen based on the strategy it proposed to drive Ascensia’s messages to its target audience as well as the ability to think forward. While WE! has worked on many projects in Malaysia, this is the agency’s first direct client appointment for the market.

The agency is truly honoured to be given the opportunity and to gain the trust of the team from Ascensia. WE! hopes to build on this relationship with the client and help it achieve its marketing goals.

The appointment comes after WE! recently expanded into Yangon and Bangkok. Among the list of clients it has worked with include SAP, Pepsi, American Standard, OPPO, Heineken, Fitness First and Singapore Airlines.