Another successful edition of the annual InterDirect Network Managers Meeting concluded and we couldn't be more happy with how it all went! A big thank you to KatalystM for doing such a great job organizing it and also we thank all the participants for being part of it! This year's IDN Managers Meeting in [...]
Thank you to all participants to the IDN Managers Meeting 2017 in Amsterdam. We hope you all had a great time sharing so many experiences and interesting projects with each other. It's always a pleasure meeting you all. Until our next meeting, we are happy to publish here all the presentations from this year's meeting in [...]
Dialogue had a great turnout at our Champions Breakfast 'Routes to Customer Experience Excellence' in Dublin last week. Our speakers featured in this year’s Customer Experience report as our first CX Excellence award winners, voted by their customers. We invited three of our CX Champions to share insights with our guests during our breakfast session, and will continue to [...]
DM GROUP developed a new technology for marketing database management, target identification and 1to1 real time communication. As in programmatic buying, DM GROUP reversed the approach for target identification, from "static clusters” on the basis of socio-demographic and behavioral data to "dynamic targets" , according to the reactions to message and /or multichannel communications (e-mail, sms, [...]
