Story description:
Classic print shops also need to open up to the online business. Our customer already operates an online portal for the target group of undertakers for several years.
This year‘s biggest funeral home fair was held. B&F was commissioned to develop a complete campaign.
The campaign includes a mailing. In addition to the letter, this mailing also contained a competition for the fair and two vouchers. The mailing was supposed to provide traffic at the booth.
B&F also developed and produced the booth design and display animations at the fair.
The participation in the fair was a great success. Many new prospects for the online portal have been won. Furthermore, the feedback from the target audience was valuable. Products can be made even more individual in the future.
For the B&F team, this project was an exciting and interesting trip to a whole new thematic area.
