Xerox Reward, the incentive program developed by Create Direct for Xerox Romania celebrated 5 years of existence at the beginning of this year.
Thanks to the obtained success, Xerox Reward does not only work as a reward management platform but also as a communication portal between Xerox and its partners. Platform’s efficiency transform it into a central point for any other Xerox marketing campaigns.
In 2016, over 75% of the registered partners were active on the platform, last year’s campaign was also the one with the biggest number of spent points. Average accumulated points for each user went up with 15.5%.
For 2017 Create Direct and Xerox Romania planned to go on with the campaign and also to increase the activities and prizes appeal in order to rise the number of points gained by each user, and so the success of the campaign.