To draw attention to the fact that the Michelin star restaurant “‘t Amsterdammertje” was open for dinner on Easter Sunday, vandenbusken organised a contest to win a dinner for two: ‘Color your own ‘t Amsterdammertje Easter egg’. 🐰
Leveraging Instagram Stories in an innovative way, color your own Easter egg allowed ‘t Amsterdammertje fans/guests to create their own Easter egg. Through a triptych on Instagram Stories and a post on the Instagram timeline we explained the contest. Users colored the Easter egg on their mobile phones and then shared their unique designs via Instagram Stories and tagged ‘t Amsterdammertje.
This initiative was a success on Instagram, and for a few days a lot of eggs were shared. The nicest egg was personally chosen by top chef André Gerrits and received the prize: a dinner for two on Easter Sunday.