IDN e- Forum, October 8, 2020 (10:00 – 17:00 CET)

10:00 – 10:15 CET
Welcome

10:15 – 10:50 CET
Will the coronavirus crisis push towards innovation, automation and AI? How would that influence the marketing agencies?
Jos Birken

10:50 – 11:35 CET
Scenarion Planning
Zsa Zsa Balian

11:35 – 12:10 CET
Transforming your organization
FlowMasters

12:10 – 12:20 CET
Coffee /Tea Break
@your kitchen

12:20 – 13:30 CET
Workshops
• How to lead a Colden Circle for the client – Arnout van den Busken
(Group 1 – Strategy)
• Tools and tricks to develop a new name for a product or service – Caspar van den Busken
(Group 2 – Creative)

13:30 – 14:30 CET
Lunch break
@your kitchen

14:30 – 14:50 CET
Thinking unusual – Successful by a new approach – Marc Schmitt

14:50 – 15:05 CET
Test.rewardiful.com (experimenteaza Rewardiful) – Alina Anghel

15:05 – 15:25 CET
Communication with clients during COVID-19 crisis – Alina Anghel

15:25 – 15:40 CET
Try before you buy – new biz for our own agency – Martijn Groenewegen

15:40 – 15:55 CET
Do I have your attention? You have mine! – RAI Vereniging – Jelle Schenk

15:55 – 16:10 CET
Dare to be edgy – Allianz – Leonie Luijendijk

16:10 – 16:30 CET
Direxions Case Study – Leena Basrur

16:30 – 16:50 CET
Digital marketing to old people: a case study for Mobility Group – Mike Teasdale

16:50 – 17:00 CET
Closing speech – Jos Birken