Following the previous successful projects in the marketing intelligence research, Create Direct completes a new major competitor analysis, this time in the agricultural sector for an international seeds brand.
The analysis consisted of a complete overview of 6 main competitors and their communication strategy, both online and offline.
We researched their domestic media presence, spending and share of voice in the main agriculture magazines (articles, print ads), social media (Facebook and Twitter), online AdWords campaigns, corporate websites and trade fair presence for the past 12 months, analysing each of their local market offering and messages and providing a clear overview on the local agricultural sector, which will further become the foundation of a solid communication strategy for our client.
