On September 28, the Incentive Awards ceremony of the IMA Europe event took place in London. Create Direct stood out from the start of the competition with the most nominations for its incentives, loyalty & rewards solutions and platforms.

The agency won the Company of the Year award, one of Europe’s most prestigious and coveted awards in the incentives & rewards sector. The award is given to the company that has made a significant contribution to the marketing incentives industry through creativity, innovation, and results.

Create Direct was nominated for its solutions and campaigns for incentives, cashback, loyalty and rewards in the categories “Best use of Technology in a Programme”, “Best Technology Provider”, “Best Channel Partner Programme”, “Best Use of Payments in a Programme”, “Best Sales Incentive Programme” and “Company of the Year”.

The jury was made up of experts and leaders in the incentive marketing industry from around the world.

This year, the agency also won the “Excellence in Consumer Promotion” award at the IMA Summit Awards in the US for the multi-country cashback programs developed for Michelin.

Cosmin Lăcătusu, Executive Manager Create Direct:

`The Company of the Year distinction is a special honor and indisputable proof that we are among the best in Europe in the development and management of rewards, incentives and loyalty solutions.

The credit goes both to the Create Direct team and to our customers, whom we thank for their partnership and trust.

We plan to continue our evolution and offer the highest performing solutions and the best services with the same enthusiasm and determination as before.”