During the IMA Summit Awards 2022, Create Direct won the “Excellence in Consumer Promotion” award for multi-country cashback programs developed for Michelin.

Incentive Marketing Association (IMA) is an international association based in the USA that has as members the leading companies in the industry of rewards, incentives, and employee recognition. The awards for excellence are given to those incentive programs that stand out through their development and execution. The IMA judging panel was composed of industry experts and global leaders in incentives, rewards & recognition marketing. The IMA Summit Awards was held this year in Snowbird, Utah, USA (July 11-13, 2022).

“CLUB PRO by Michelin” and “Wholesale CLUB PRO by Michelin” are international loyalty programs, active simultaneously in Romania, Croatia, Greece, Slovenia, and Hungary. The programs target professional tire users, respectively dealers and sub-dealers, who are rewarded with cashback on the purchase of Michelin tires.

Both programs are developed and managed entirely by Create Direct. Since their launch, they had excellent results thanks to innovative up-sell and cross-sell mechanics.

Congratulations, Create Direct!