Creativity thrives in collaboration, and nowhere is this more evident than within InterDirect Network (IDN). Each year, IDN holds a special event where agencies from across the globe come together to tackle real-world challenges in activation marketing. These collaborative case studies bring IDN members into teams that draw on diverse perspectives and regional insights to create groundbreaking, innovative solutions.

During these case study sessions, agencies are grouped together to solve a unique challenge, typically involving a creative incentive or solution that pushes the boundaries of conventional marketing. Last year’s case, for example, involved designing a campaign for a charity organization to increase engagement among younger audiences. By pooling knowledge from across the network, the team developed a campaign that incorporated interactive elements, storytelling, and a rewards system, resulting in a measurable boost in engagement for the organization.

The collaborative environment encourages experimentation, allowing agencies to test and refine new ideas in a supportive setting. Through these sessions, IDN fosters an atmosphere of continuous learning, where partners can experiment with new tools, creative techniques, and marketing approaches that they can later apply in their own markets. This network-wide exchange of ideas accelerates innovation, helping agencies stay ahead of industry trends and bring fresh, original ideas to their clients.

IDN’s annual case studies not only drive creative solutions but also strengthen the bonds within the network, fostering an international community of activation specialists. For brands, working with an IDN agency means access to the latest innovations and the combined creativity of some of the world’s most dynamic marketers. IDN’s commitment to collaborative creativity is what sets it apart, enabling brands to benefit from inventive, impactful campaigns year after year.