Spotta is a delivery service for door-to-door advertising. Spotta asked vandenbusken to develop a campaign to convince FMCG manufacturers to start spreading ‘product samples’ door-to-door using Spotta.
Vandenbusken came up with the campaign ‘Get noticed!’ How can we make it even more clear to the target group that Spotta really delivers at every single household? By sending a door mat that gets noticed! At dawn, at some manufactures a door mat has been placed by the actual office door. The other mats are sent to the remaining manufacturers by parcel post, including their very own product sample.
