InterDirect latest news
Check out the latest news from InterDirect members about their market, clients or technology.
Create Direct wins Company of the Year at the Incentive Awards in London – Europe’s most prestigious award in the incentive marketing industry
On September 28, the Incentive Awards ceremony of the IMA Europe event took place in London. Create Direct stood out from the start of the competition with the most nominations for its incentives, loyalty & [...]
Create Direct wins the “Excellence in Consumer Promotion” award at the IMA Summit Awards in USA
During the IMA Summit Awards 2022, Create Direct won the “Excellence in Consumer Promotion” award for multi-country cashback programs developed for Michelin. Incentive Marketing Association (IMA) is an international association based in the USA that [...]
Leena Basrur receives her much deserved fellowship at The CX Academy
The CX Academy is the largest Customer Experience education provider in the world with graduates in 80+ countries. They launched the Fellowship in July 2022 to celebrate CX Excellence around the globe. The CX Fellowship [...]
Sales Buddy – Helping Sales team in real time in the market
SALES BUDDY: Real time alerts for real time results! Announcing the launch of SALES Buddy, a program to help your sales force optimize market beat and achieve targets more efficiently. We understand that your Area [...]
vandenbusken 60 years: Interview with Freek Kaalberg, Jack Link’s LSI Netherlands B.V
60 years of vandenbusken, part 3 Substantive and personal chemistry is the foundation of a successful collaboration 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and [...]
vandenbusken 60 years: Interview with Erik Jan Koedijk
60 years vandenbusken part 2 The creative translation remains key In 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and self-willed ideas. Under the leadership of [...]
vandenbusken 60 years: Interview with Floris Liebrand of RAI Vereniging
60 years vandenbusken, part 1 Good campaigns make you curious In 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and self-willed ideas. Under the leadership of [...]
Protect furry family members – A Pet Insurance Concept
In 2019, we launched “Sound of Life”, a successful concept for all Gothaer insurance products. This concept was adapted as the new standard of consultation for all "circle of life" discussions. During the Corona Pandemic, [...]
vandenbusken Best Agency Award in The Netherlands
vandenbusken is awarded as number 1 best activation agency of the year by Advertising Weekly (in Dutch: Fonk). The FONK100 is an annual ranking which also offers a wide sneak peek at the results of [...]
Jelle says goodbye
Our cheerful friend Jelle Schenk from the network is leaving vandenbusken. He thank you all! “After 7 fantastic years, I had my last working day at vandenbusken Amsterdam last week and I will start working [...]