We are excited to share the highlights from the IDN Creative and Strategic Forum 2024, which took place in Amsterdam! This year’s forum fostered greater collaboration, offering a perfect blend of insightful presentations, interactive workshops and inspiring discussions.
Here are some highlights from the Creative and Strategic Forum 2024:
Presentations on AI and innovation
The conference kicked off with thought-provoking presentations on the latest AI tools and how to integrate them into creative workflows. A standout moment was the inspiring talk from Nille Fornelius, sharing the success story behind the winning pitch for Miele.
Collaborative workshops
The second day was all about teamwork! Our interactive workshop fostered an environment where collaboration flourished, leading to the generation of some truly outstanding ideas. Participants appreciated the synergy and creative energy, noting how seamlessly everyone worked together.
IDN’s rich history
We were honored to have two of IDN’s founders, Pieter van den Busken and Jarmo Kuisma, present a retrospective on IDN’s impactful journey, reminding us of the legacy we continue to build upon.
Case presentations
The case presentations were a major highlight, showcasing a variety of inspiring projects that demonstrated both creativity and strategic thinking.
Celebrating excellence
The event concluded with the IDN Awards dinner at a lovely restaurant, where we celebrated our community’s best work and handed out the coveted trophies. Congratulations to all the winners!
IDN Awards Winners
Best Customer Strategy
GOLD
vandenbusken
All the tools that really bind customers!
SILVER
B&F Brüggemann & Freunde GmbH
The Christmas Elves Village and the largest Advent calendar in town
BRONZE
Create Direct
ADAMA CASH Plus
Best Digital Campaign
GOLD
Harvest Digital
TalkRemit – Account Restructure Boosted Paid Media Performance
SILVER
M+K Wien Werbeagentur GmbH
Kelly`s Snips Tipp
BRONZE
Mainostoimisto Suhde Oy
Customer recall journey
Best Multichannel Campaign
GOLD
Harvest Digital
No Farmer No Food campaign
SILVER
vandenbusken
The Art of Subtle Persuasion: Mieleʼs Interactor
BRONZE
M+K Wien Werbeagentur GmbH
Kelly`s Snips Tipp
Best Use of Content
GOLD
vandenbusken
All the tools that really bind customers!
SILVER
vandenbusken
The Art of Subtle Persuasion: Mieleʼs Interactor
BRONZE
Harvest Digital
No Farmer No Food campaign
Best Use of Data and Technology & Best Innovation
GOLD
Mainostoimisto Suhde Oy
Customer recall journey
SILVER
M+K Wien Werbeagentur GmbH
Kelly`s Snips Tipp
Best Loyalty Campaign
GOLD
Create Direct
ADAMA CASH Plus
SILVER
Create Direct
Incenteve.com
BRONZE
B&F Brüggemann & Freunde GmbH
The Christmas Elves Village and the largest Advent calendar in town
Best Use of Automation
GOLD
Create Direct
Incenteve.com
SILVER
Mainostoimisto Suhde Oy
Customer recall journey
Best Impressive Results on a Budget
GOLD
vandenbusken
All the tools that really bind customers!
SILVER
vandenbusken
How a simple local flyer ignited a multichannel nationwide campaign
BRONZE
M+K Wien Werbeagentur GmbH
Kelly`s Snips Tipp
SPECIAL AWARDS
EXCELLENCE IN STRATEGY: Harvest Digital
EXCELLENCE IN CREATIVITY: B&F Brüggemann & Freunde GmbH
AGENCY OF THE YEAR: vandenbusken
Curious about what everyone had to say? Here’s a peek into the buzz from the attendees!
“The mix of presentations and workshops made everything easier to absorb.”
“I loved the creative workshops—they were fun, insightful and inspiring.”
“The atmosphere was friendly, and I felt safe to express my thoughts without any competition.”
“The real case we worked on was engaging, and the roundtable discussions were a great addition.”
“The flexible schedule and synergy between the group were fantastic.”
“I feel absolutely energized and inspired after this event.”
Thank you to everyone who attended and contributed to making this year’s forum an unforgettable experience. We look forward to seeing what we can achieve together in the future!
