This Cup Counts is a new coffee from Finnish coffee producer Paulig that supports local non-profit organizations. For every kilogram of coffee sold, they donate € 2. The whole business strategy is built on social responsibility, and since Paulig has a century-long history of being socially responsible, you can trust that it’s not just a short-term ad campaign.

We developed the communication strategy and the idea for the videos, scouted which organizations to support and designed the website. Read more at or, if your Swedish skills are not what they used to be, give us a call and we’ll tell you more.