How to raise traffic in restaurants with oysters ?
First, by adding value to the product by expressing its superiority : “Nos étoiles des mers” (star strategy).
Second, by certifying the operation to make it the most evident and attractive, suggesting the content of the offer and the expertise of the restaurants : “Selection Huîtres & Co”.
Third, by inviting people to taste the products to create desire : street sampling / tasting.
