Rehau Rewards is a point-based loyalty program for REHAU. The program objectives are to influence, incentivize and loyalize installers. Every time a company or an installer purchases REHAU products and services, they receive reward bonus points that can be converted into prizes from the catalogue available on the website .

The platform is a success. Installers are participating in promotions, gaining points and constantly ordering prizes. A well-oiled machine.

And speaking of machines, this month, one user was so active that he managed to collect enough points to order himself a car! We have numbers to measure the success of a rewards platform but witnessing a user’s joy of being awarded for his loyalty with a brand-new car, that’s priceless.

With more interesting projects ahead, Create Direct is discovering new ways of perfecting the concept of rewards programs.