With e-shopping’s increasing popularity comes the decline of shopping in regular stores. My Mall offers a web platform for small shops, who don’t have the means to produce their own e-shopping site. For the launch of the site in Stockholm we created an outdoor campaign and a strategy and ads for Facebook.
Translation headline:
Finally, there’s less on the Internet.
Note: “Mindre” means both “smaller” in the sense “smaller size” and “less”.
Translation body copy:
Now, we’re offering Stockholm’s smaller stores a bigger space. At My Mall, you shop from hundreds of stores and get your items delivered for only 49 kronor – the very same day.
Welcome to mymall.se.
