Osez les Conversations (Dare the conversations) is the title of the new book of Guillaume Villemot, associate director of the agency. In this real ode to the conversations, Guillaume explains with many examples how new communication channels may become concrete spaces for conversations.

After an historical background of the conversations and an in depth analysis of the conversations in 2017 with social and digital media, Guillaume pleads for a real rebirth of conversations.

In a few words : dare to converse!