With Readly you get access to more than 2 000 magazines from 14 countries in your smartphone, tablet and computer for only SEK 99/month.

To get more people to discover this reading goldmine, we were asked to create a concept for a national campaign running as outdoor, print, direct mail, film, radio and online.

Instead of talking about all the obvious benefits – such as the very low price and the unbelievable large number of magazines – we wanted to show that virtually everyone can find a magazine covering their special interest, whether it’s beaches in Mexico, custom made guitars or wedding dresses. Or, for that matter, discover magazines and topics that you didn’t even know you were interested in.

To see more from the campaign, visit roidivision.se