BRIEF
After a competition between four inbound marketing agencies, Et Vous agency has been selected by Orange (an historic telephone operator in France) in order to reshape and design the website of Parole d’Elus, whose aim is to increase elected representatives’ awareness on digital issues in territories (smart city, inclusion, mobility, land use planning and so on…).
STRATEGY
Et Vous agency’s proposal enticed Orange for its educational approach regarding contents, its development of innovative formats -especially video- and its improved referencing (Google news). In order to carry out this project, Et Vous agency will work with journalists who are specialised on regional and local authorities and/or on digital issues. Paroles d’élus’ website will be online in September 2018.
