AGENCY: & et vous
Project: Paroles d’Elus
Created at: October, 2018
Orange and its partners are launching a new version of their “Paroles d’Elus” website. They expected a new website, a completely new graphic identity and new editorial content.
The “Et Vous” agency won this call for tender as a conversation strategy consulting company. They work on general interest topics, food and luxury topics.
Since fourteen years, Orange and its partners are promoting the digital use on all the territories with Paroles d’Elus website. By the years, the website became a real portal of quality information, recognized by people working on the ground.
www.parolesdelus.com is a website with more than 1000 digital projects and large interesting content. The Challenge for Agence Et Vous is to rethink the website into a easy-to-use interface, with new and different type of content formats reflecting the dynamism of the territorial in the digital environment.
To promote the most ergonomic and fluid experience possible, thematic and geographical topics were added while more dynamic formats, particularly videos, were chosen.
To enrich the content and relay the initiatives carried by the territories, the team, composed of Guillaume Villemot, Associate Director of the
Agency and You, Valérie Simphal, Associate Director at the head of creation, Christophe Morvant, digital expert also teaching MBA at the IAE Pantheon-Sorbonne, was reinforced by the arrival of journalists like Valentin Goethals as well as experts and researchers, like Carlos Moreno, specialist in Smart City and director of a dedicated university chair.
In other words, “Paroles d’Elus” does not need anymore to follow the news but to create it and be at the heart of the territories digital transformation.
