Create Direct is proud to be the pitch winner for Michelin sell-out campaign in Romania, Croatia, Hungary, Slovenia and Greece.

Targeting transporters and dealers, the agency had to propose a tactical promotion to replace the Michelin previous program for end-users with a promotion covering up to a year for the entire region. The campaign had to focus on the customer, rather than the brand, engaging and rewarding them for purchasing Michelin products, while also supporting the Michelin Group business objectives.

The pitch included proposals for concept, mechanism, communication and visuals.

The program proposed by Create Direct is based on cashback redeem for Michelin products purchases. The agency is now preparing for launching the program at the beginning of the summer.