STREIT is a leading company for the development of software for craftsmen. B&F was invited to pitch. What was needed was a concept for a print-to-web campaign. The target group were craft businesses. The product is a modalur software package.

B&F has gone one step further. Instead of just fulfilling the task B&F has also designed a new, modern brand design. We were brave and consistent and incorporated the new look directly into the pitch presentation.

The courage was rewarded and B&F not only won the pitch for the campaign, but also a new long-term client. We will integrate the new brand design into all advertising activities of STREIT in 2021.