Description
AGENCY: IDN France
CLIENT NAME: Jaguar
BRIEF
Increase the Awareness of the brand through social media, develop interactive relationship between the brand and its prospects.
Make the brand more accessible and close to the French Jaguar audience
STRATEGY
Man 65%
Age : More than 35 years old
Develop a dedicated approach on Facebook to increase our fan community up to 20 000 fans
The winner can spend 20 000 seconds driving a Jaguar
RESULTS
We increased the number of fan up to 19 785 fans (on August 31th) with 1785 new fans
CAMPAIGN ELEMENTS
Conquest on the Jaguar France Facebook page
RESOURCES