AGENCY: Create Direct
CLIENT NAME: REHAU
Campaign started: 07/15/2021
Campaign ended: 07/15/2024
Created at: August 31, 2022
A program that aims to increase franchised dealers and showrooms’ loyalty, increase sales, reward fidelity.
– A multi-layered platform that incorporates all tools necessary for REHAU dealers’ success.
– Offering rewards and benefits that motivate dealers for continuous collaboration
– Support and reward dealers for their efforts and loyalty.
Club REHAU Expert is the rewards program dedicated to professional retailers (franchised dealers and showrooms) in the window industry through which REHAU recognizes the loyalty of its partners who actively promote the image and portfolio of Window Solutions products. The reward grid is directly linked to recorded results of REHAU windows and accessories sales made to the beneficiaries.
Step 1: Dealer registers on expertrehau.ro
Step 2: Dealer uploads the REHAU product purchase invoice. Each REHAU profile series is worth a specific number of points. Users earn points based on square meters of windows sold.
Step 3: Dealer is rewarded with points that can be used to order the desired gifts from the Catalog.
Automated communications: The dealer is updated by email about all his interactions on the platform.
The dealer receives an automatic email about the:
-Category update / status
-Promotions registrations and qualification
Reporting: Access to Dashboard and Reports according to REHAU sales structure. The reports are extensives, detailed and useful for having a clear understand of sales and activity.
Access to special promotions: Dealers can participate in exclusive promotions where they can win prizes.
The promotions are specifically created for platform members.
Extensive catalog of rewards: REHAU tools, Office rewards, Promotional REHAU items, Working suits and equipment, Cars, Experiences and digital vouchers.
-Over 100.000 merchandising products on stock to choose from, available to ad to the platform
-REHAU products, tools, working suits and promotional material
-Digital e- Vouchers (over 400 brands in Europe) generated within 24h of receiving the order
– Invoice data-capturing and validation (up to 20.000/day)
Information processed is: invoice number, Invoice date, Dealer / subdealer name and Tax number, Total value of the REHAU products purchased (w/o VAT)
– 80% of the invoices are processed within 24h
-Club REHAU Expert can be implemented on a WW scale
-Dedicated REHAU team for account management, developers, creative and copywriting, invoices data-capturing, orders management, logistics
-Over 400 brands integrated to generate e-vouchers
-REHAU promotional products and Engelbert Strauss Workwear are on stock in Bucharest to assure fast delivery
-All REHAU services are done inhouse (not outsourced)
Club REHAU Expert was well received by dealers and the platform has constant activity. Invoices are being uploaded daily and points are being spent on orders from all categories, proof that users enjoy having a wide selection of prizes to choose from.
The program enjoys steady growth and we are looking to add new features and benefits.