Description
AGENCY: Sales Group
CLIENT NAME: Cofina Media
Campaign started: August 2018
Campaign ended: August 2018
Created at: September 14, 2018
BRIEF
To generate new biannual and annual subscriptions for Sábado magazine paper edition, one of the most read magazines in Portugal.
STRATEGY:
Strategy:
- Usage of several channels to communicate the campaign: email marketing for different segments, landing page for online subscription, online ads, a widget and printed ads in the magazine.
- Use of a very appealing offer, especially for the time of the year: one or two vouchers (depending on the length of the subscription) for stays in a very well-known hotel chain – https://www.vilagale.com/en – and with many units in Portugal and Brazil (without a draw, everyone would win)
- Several ways subscribe: online, by mail (free), phone, fax or email.
Promotion:
- Email marketing to former subscribers
- Email marketing to a prospecting database
- Online ads in the group websites
- A widget on the group websites
Printed ads with a form to fill and subscribe
RESULTS:
- The goal was reached in a month of campaign: the campaign was stopped because there was higher than expected adherence and the offer ran out
- The vouchers were all delivered within 30 days
ROI reached in the first month of campaign
MEDIA:
Email marketing, internet, printed ad
Campaign element description:
Landing page:
A simple landing page, with the campaign’s description and a redirection to Cofina’s page with a form where the client could subscribe for 6 months or a year.
Ads:
Online – mrec and a widget – inviting the users to subscribe
Offinle – 3 printed ads (each with a different image of a hotel location)
Downloads:
Website: https://exclusivo.internet.pt/sabado-vila-gale/
Printed ads (3)
