Description
AGENCY: IDN Italy
CLIENT NAME: L’Oréal Professionnel
BRIEF
Reinforce and modernize the relationship within LP and its salons.Provides privileges for LP salons like Loyalty points program, targeted commercial offers and exclusive professional contents
STRATEGY
20.000 Salons – official resellers
RESULTS
+ 3150 POS vs 2015 (June 2016 updating)
+ 15% sales revenue (2015 vs. 2016 forecast)
CAMPAIGN ELEMENTS
WEBSITE: reserved area
Direct mailing
DEM
SMS
Phone
RESOURCES