CLIENT NAME: Create Direct
Campaign started: November 15, 2019
Campaign ended: August 24, 2020
Created at: August 24, 2020
CREATE AWARENESS ON REWARDIFUL AND RAISE SALES
Companies and brands are unaware there is a solution for creating a ready-to-use rewards campaign for their clients in less than 24 hours, without needing to be an expert in rewards campaigns, prize logistics or website creation.
Prove prospective clients how easy it is to use Rewardiful and convince them to create their own trade and rewards campaigns with Rewardiful.
Make prospects try/use our platform.
The innovative strategy is based on 3 key elements:
-The surprise and curiosity
-The “cool” factor
-The “unforgettable” factor
We created our business cards to look like a small gift package with the Rewardiful logo on it. We offered them to prospects at the beginning of our New Business meetings. It was the Ice Breakers and WOW element!
The gift package would contain a card with a code for 10 FREE POINTS to use on https://experimenteaza.rewardiful.com and order a free prize from the catalogue. This way, the clients would have a chance to try Rewardiful from their customers point of view.
We would handle the entire logistics process of the clients’ oriders. Along with the ordered prize, clients would also receive a personalized pen with their name on it and a Thank You letter. The letter would contain more information about Rewardiful solution and its advantages.
The gift package contains the actual business card and a voucher with a code for 10 FREE POINTS. The voucher has written instructions on how to redeem the 10 points prize.
Once the package is opened, the received can read a short description about Rewardiful and how to contact us for a DEMO.
NEW BUSINESS MEETINGS
The year 2020 started with 38 new business meetings where we had a chance to offer our Experimenteaza Rewardiful (Experiment Rewardiful) business cards.
2 IMPORTANT WINS
Out of 38 meetings, 21 prospective clients tested our solution, used their codes and ordered a prize. Out of them, we had 2 major wins – Mercedes si Schneider Electric, and 4 hot leads.
Our business cards idea was well received. The surprise factor of giving away points and offering a chance to try our product for free impressed even the toughest prospective clients.
WE ALSO BUILD IT IN BULGARIA
We implemented this idea on Bulgarian market as well.