Description
AGENCY: vandenbusken
CLIENT NAME: XpertHR
Campaign started: June 1, 2018
Campaign ended: August 10, 2018
Created at: September 14, 2018
BRIEF
“XpertHR Antwoordbank” is an online portal for managers and HR professionals, that gives quick insights on HR related questions and topics. XpertHR, a label of the publisher Reed Business, asked vandenbusken to come up with a creative way to bring (difficult) HR related questions to the attention in a light-hearted way.
STRATEGY:
Target audience:
Managers and HR professionals
Strategy:
We decided to make complex topics, childishly simple. In the Netherlands, everybody knows the TV show ‘Praatjesmakers (chatterboxes)’. It’s a show where an interviewer asks children a specific question, like ‘what is Easter?’ or ‘what happens at the doctor?’. The kids give their funny and honest opinion/answer about the question or topic. Vandenbusken used this format to create a series of videos with children to discuss difficult and drab HR related topics.
Creative concept:
Vandenbusken came up with the title ‘what do future talents think about:’. In every video, this is the opening screen, followed by the topic of the video. We teamed up with a great interviewer, who made the children immediately feel comfortable to talk about anything. He carefully brought the questions to the topics we wanted to create content about.
RESULTS:
The main purpose for XpertHR was to create brand awareness for XpertHR Antwoordbank.
Youtube:
Video 1 –choosing a job
Uploaded June 25, 2018
8.304 views
Video 2 leadership
Uploaded July 12, 2018
64.821 views
Video 3 – dismission, firing
Uploaded July 25, 2018
46.411 views
Video 4 – retirement
Uploaded August 9, 2018
152 views
Facebook:
Video 1 –choosing a job
Uploaded June 28, 2018
262 views
Video 2 –leadership
Uploaded July 12, 2018
6.300 views
Video 3 – dismission, firing
Uploaded July 25, 2018
11.000 views
Video 4 – retirement
Uploaded August 10, 2018
18.000 views