COMPANY NAME: Direxions Marketing Solutions Private Limited


Direxions has been associated with some of the most premier loyalty programs in India, from British Executive Club to Jet Privilege, Taj Inner Circle, BPCL’s PetroBonus and Smartfleet, Shopper’s Stop etc.

Over the years, we have worked on over 75 relationship brands across industries, from travel and hospitality to retail, telecom, financial, consumer durables to healthcare and insurance, in the area of customer loyalty, relationship marketing, cross-sell, upsell, and analytics.

Digital CRM, Loyalty ( Customer, channel and Influencer), Actionable Analytics, Strategy and implemtation are our forte. We are also extremely strong in the area of channel loyalty across industries, and are currently working with GSK, Nestle, Birla Cements, ICICI Home Finance, Britannia, Castrol, Indian Oil etc.

Company credentials: Direxions presentation


2016: We won the award for the best channel loyalty program in India for our work with Perfetti.

2015 & 2014:  9th and 8th Loyalty Summit: Our Client, Van Heusen won in the category “Retail Sector – Single / Specialty format”, twice in  a row, honoring groundbreaking innovations in loyalty programs that are designed to enhance the consumer experience. Direxions has been Program Managers for Van Heusen Diva and Power Club since 2012.

2013: Our Customer Loyalty programme, for Kaya- Kaya Smiles won the “Excellence in Branding and Marketing” award at the prestigious CMO Asia Awards, 2013

2012: our work with Samsung Mobile on Samsung Shikhar- Channel Partner Loyalty Program –  won the International Loyalty Innovation Award at the COLLOQUY Loyalty Awards.


  • Loyalty (Customer, channel, and influencer)
  • Digital CRM
  • Strategy and Planning
  • Actionable insights
  • Websites, micro-sites, apps
• Kaya
• ICICI Bank
• Nestle
• Perfetti
• Birla Cements
• Madura Fashion Lifestyle
• Britannia
• IDFC Bank
• Colgate
• Birla Sunlife
• Castrol


Direxions offices in India:
Mumbai, Delhi, Bengaluru, Kolkata


88-C, DGP House, 4th Floor, Old Prabhadevi Road, Prabhadevi, Mumbai 400 025.
Email –
Tel: +91 (22) 61063665
Fax: +91 (22) 61063666