Description
AGENCY: Create Direct
CLIENT NAME: REHAU
Campaign started: March, 2015
Campaign ended: On going
Created at: October 14, 2018
BRIEF
REHAU came to Create Direct in search of an agency that would develop and manage a loyalty solution to reward their partners and installers. We created the REHAU REWARDS program, which is a point-based loyalty system available for REHAU Authorized Partners (ARP) and installers purchasing REHAU construction products and services.
STRATEGY:
Mechanism: Every time a company or an installer purchases REHAU products and services, they receive reward bonus points that can be converted into awards/prizes from the catalogue available on the website. There is a wide range of prizes available in the online catalogue: mid and high-end electronic products, professional REHAU tools, promotional materials, professional equipment, gadgets, experiences and automobiles.
Create Direct provides platform development, maintenance and support on one hand, and on the other hand creation, production and implementation for promotional materials and campaigns (email marketing, social media, direct mailing, telemarketing).
RESULTS:
- The main benefits are loyalizing partners and installers and increasing the retention threshold.
- Over 50% of the installers that work with REHAU installation products are using the REHAU REWARDS platform, which means the platform has become a communication hub for Romanian installers.
- Thanks to the success of the platform in Romania, REHAU REWARDS was also implemented in: Bulgaria, Hungary, Turkey and Ukraine.
MEDIA:
Loyalty Program Online Platform
Campaign element description:
- Online loyalty platform
- Mobile App
- Email marketing
- Social Media
- Direct mailing
- Promotional materials
- Prize Catalogues
- Telemarketing