Riffa Views School

Description

AGENCY: IDN Bahrain

CLIENT NAME: Riffa Views

BRIEF

Objective:
To emphasize that Riffa Views School is the leading international school in Bahrain by magnifying its service offering

Challenges:
The school has some stiff competition from other international establishments
The school is sometimes considered appropriate for younger age groups only

STRATEGY

Target Audience:
Primary: Parents of prospective alumni
Secondary: Parents of current alumni

Creative Approach:
Trime Media adopted a creative approach of utilizing a variety of age groups, ethnicity and school subject matters in order to reflect how comprehensive an offering the school proffers. Regardless of age or background the school is committed to exceptional education.

RESULTS

1. To date the initial response rate has been positive with an increase in parental inquiries year on year.
2. The school has also reported a positive response from current parents too.