Description
AGENCY: Direxions
CLIENT NAME: Birla Corporation Ltd.
Campaign started: 06/07/2021
Campaign ended: 06/27/2021
Created at: August 27, 2021
BRIEF
A campaign to show the members that the client cares for their wellbeing.
STRATEGY:
The best way to show ‘We care’ in the pandemic times- to promote vaccination for Covid-19 as the best safeguard for program members and their families.
RESULTS:
1/3rd of the member base participated making it a successful campaign of its kind for a short tenure.
DOWNLOADS: