Description
AGENCY: Create Direct
CLIENT NAME: Michelin
Campaign started: 03/15/2021
Campaign ended: 12/31/2024
Created at: August 30, 2022
BRIEF
Based on CLUB PRO by Michelin- a cashback platform dedicated to professional end-users for truck and light-truck tyres, create a program to reward and incentivize Michelin dealers.
The campaign objectives:
-Increase sales by rewarding dealers with cashback for their Michelin tyre purchases from wholesalers
-The platform must be in line with CLUB PRO by Michelin
-The program must be active simultaneously in Romania, Hungary, and Greece.
STRATEGY:
Strategy:
We created WHOLESALE CLUB PRO by Michelin, a cashback program dedicated to dealers, where their Michelin tyre purchases are rewarded with cashback.
Wholesale CLUB PRO by Michelin is multi-country and is simultaneously active in Greece, Hungary, and Romania. Also, the program is in line with the consumer program, CLUB PRO by Michelin.
Mechanic:
Dealers buy Michelin tyres from wholesalers that report to Michelin all the details of the purchases. Based on this information, Michelin rewards the dealer with cashback, depending on the type, size, and the number of tyres purchased.
Create Direct manages the program and makes cashback payments.
STEP 1
Buy Michelin tyres
STEP 2
Get rewarded with cashback for your purchases
STEP 3
Redeem cashback
In addition, we have implemented a tool on the platform for calculating cashback. The Cashback Simulator automatically calculate the cashback potential after simulating Michelin tyre purchases.
The cashback chart is customized for each country by using their specific currency.
CAMPAIGN COMMUNICATION
Wholesale CLUB PRO by Michelin launched simultaneously in 3 countries: Greece, Hungary and Romania.
Communication materials were focused on informing and mobilizing dealers.
RESULTS:
Wholesale CLUB PRO by Michelin had a strong, positive response from dealers.
Thousands of invoices are uploaded every month.
There is a constant, steady increase in the number of invoices submitted into the program.
DOWNLOADS: