Xerox lead generation campaign

Description

AGENCY: IDN Romania

CLIENT NAME: Xerox

BRIEF

Sell the Xerox WorkCenter 72xx color equipment (quite expensive, ~ 2500-3000 euro)

STRATEGY

Create Direct generated 4 distinct landing pages, 2 for each target group and a series of online banners promoting each of the 4 types of promotions.

We used A/B testing techniques and optimize the landing pages and the banners daily in order to get BEST RESULTS

REMARKETING. Also, a series of secondary banners were created for users who either visited the website and didn’t finalize the registration or finalized the registration but didn’t finalize the acquisition. There users were retargeted with the help of cookies.

RESULTS

Smart ideas + good management + remarketing = GREAT RESULTS

46 shipments sold during the campaign

96 eur = cost/lead
180 eur cost/sale

The value of the pipeline generated: 680.000 eur, with only 4000 eur!