Et Vous is about to launch the new campaign Pierre et Vacances, France’s leading holiday apartments rental company, with more than 200 residences in 10 countries.
With the Early Days, Pierre & Vacances wants French people to book their holidays earlier to fill their residences for the summer period.
The communication emphases on this lapse of time they can benefit form promotions by booking their vacations earlier with a visual hook based on a hourglass and a car and direct message : « C’est maintenant que les vacances commences. »
