In 2019, we launched “Sound of Life”, a successful concept for all Gothaer insurance products. This concept was adapted as the new standard of consultation for all "circle of life" discussions. During the Corona Pandemic, many people got a dog or other animal, which created a high insurance potential. Therefore it was decided to create a [...]
We have invented a couple of game ideas for clients. But this we invented a game about a topic which craziness we all know better then any other: the daily life of a marketeer. The Crazy Deadline. The game about campaigns, coffee and catastrophes. A fun trouble game for all experts of marketing, using a little [...]
abcfinance is a leading fintech company offering banking and factoring solutions for a variety of industries. Times like this don‘t make it easy to maintain personal contact with customers and clients. However, this is more important than ever. Due to a change in the Corona law, B&F designed a small care package for abcfinance. In Germany, [...]
B&F becomes the lead agency for dialogue marketing and sales promotion for Gothaer Insurance company based in Cologne. The winning campaign team, led by managing director Kristin Brüggemann, prevailed against nine competitors in a pitch. The task includes both: promotional materials to support sales and accompanying direct marketing measures. The start project is the sales promotion [...]
