A charming surprise for B&F Prospects

Attracting new clients is always a sensitive topic for agencies. But during Christmas time B&F came up with a particularly charming and creative mailing idea for new clients acquisition. Interested parties received in November 2018 a complete Christmas tree to the office.

The trick: with the help of the enclosed pencil, the little Christmas Content Tree could simply be placed and decorated with the enclosed Christmas balls. In addition, typical direct marketing terms such as e.g. OVERKILL designed with Christmas contexts extremely entertaining.

The agency itself and its services remained consistently in the background. However, the special charm of the mailing has some interesting new contacts and surprisingly many positive reactions ensured. This wayself-promotion is fun.

Our conclusion: To attract attention, little nice gestures are worth gold.